The Champion Principle
What MMA reveals about performing under psychological pressure.
10 min
[ Articles & Press ]
The archive.
Selected press interviews, essays and reading lists — on leadership, the business of sport and media, and the psychology of performance.
Essays
LeadershipSport & Performance LeadershipMeaning
Power as Desire
Authority is never neutral. Why a leader broadcasts not their strategy but the structure of their unconscious desire — and the organization picks it up.
12 min · Read essay →
Eros as Engine
Libidinal energy is the substrate of ambition, vision and risk. On integration, range, and the alive leader.
11 min · Read essay →
PsychologyMask & Self
The persona, the shadow, and the most dangerous confusion in a human life. On individuation and the return to self.
13 min · Read essay →
Architecture of Selfhood
Burnout as a collapse of meaning, not a deficit of energy.
14 min
In the press
01
Vedomosti
2020
“UFC is not only a sports company — it is also a media company.”
The head of UFC Eurasia on the Nielsen study, pandemic-era damage, and the monetisation of sports content.
02Secretmag
2024
From spiritual search to personal effectiveness — 8 books from the VP of UFC in Russia and CIS
A reading list spanning works that help separate signal from noise and non-fiction bestsellers on balancing work and life.
03Inc Russia
2024
How do you become a champion? The principles MMA athletes use to reach their goals
Why some people perform under psychological pressure while others fall apart — and what executives can borrow from elite fighters.